OWAY, created by Italian Rolland group with hundred years of history, is the world first professional hair brand which uses biodynamics ingredients in all range of products. OWAY believes that from the farming method, selecting the purest ingredients to the manufacturing process, respecting the balance of nature should always come first. Together with recycling and minimizing the use of plastic, we can lead the way to a sustainable future. OWAY also renowned as the Lamborghini of haircare industry due to the innovative idea and technology.